Lift off...

The extraordinary design lifts the new Love Store in the Europa Passage in Hamburg above the rest. The Europa Passage was opened October 5, 2006.

The largest shopping centre in the city centre of the Hanseatic City of Hamburg, which connects Ballindamm with Mönckebergstraße. More than 120 shops and more than 4,000 square metres of gastronomy space invite to stroll, shop and enjoy. The Europa Passage is a joint venture of Allianz and HSH Nordbank with a capital expenditure of 430 m. Euro.

The architecture firm Hoffmann is responsible for the extraordinary design. The firm has been in business in Husum since 1998. This is not the first Love store, but the first with this new, exciting design.

Every LOVE store pays special attention to customer contact. When purchasing the collection, they try to largely be responsive to the customers´ wishes.

The product collection is fashionable and trendy, yet affordable for all. The collections are in part from well-known and less known brands. By now these brands can also be found in many other stores. However, Love was often amongst the first to introduce brands such as Vero Moda, Only, Tally Weijl or Olé to Hanover, Braunschweig or Wolfsburg. Always on the search for new, unknown, but extremely interesting brands.

The approx. 130 sqm store features an extraordinary store construction. Precast plasterboard elements were built into a unit on site which wraps through the room. The product carriers on the one hand are made of glass andon the other of organically shaped wood as the back wall element. Intense colours give distinction to the space. The lighting consists of CDM-T spotlights.