A fresh look dominates the new ambiance

Turning a store into an independent label is a promising way to sustainable success in today´s retail situation. How to achieve this with perfection can now be seen in Dudelange/Luxembourg since February at Optique Quaring.

The entire image of Quaring already, from the website to stationary, lives from the fresh twin-tone in green and white. This highly appealing colour climate was now systematically transformed into a very attractive interior with the newly designed Quaring branch at Place de l´hotel de Ville in Dudelange/Luxembourg.

Company owner Stephane Quaring had commissioned the Heikaus Raumgestaltung (Interior Design) design team of Mundelsheim, experienced in this field, with the interior design and the implementation in the 85m² sales area. The result is monolithic shop fittings since even the furniture design harmonises perfectly with the stimulating colour climate.

The complete optical product line complemented by hearing aids covers all customer target groups amongst ladies, men and children.

Flowing lines dominate the design of the furnishings, creating a restrained dynamic in the space. Around a seemingly transparent column at the centre of the room which also serves as a decorative product presentation the central, bold green information stand and register "moves" in its high gloss laminate. This shape is absorbed by a brightly backlit ceiling panel with small recessed downlights. The presentation of eyewear captivates with its stringent order, making the selection process easy and comfortable for the customer.

The refraction and repair shop departments as well as the acoustics room are located on the upper floor.

The extraordinarily engaging atmosphere is rounded off by a decorative large photo above the pie shaped settee, a lighting design bordered with gimbal CDM-T spotlights, powerful recessed luminaires and light-coloured plastic flooring.