For more than 50 years, Sanetta has been synonymous to high-quality kids' fashion. The Gebrüder Ammann GmbH & Co. KG, headquartered in Swabian Meßstetten, and its four retail brands "Sanetta", "Cisono", "S´NA" and "Eat Ants" have the right thing for any young customer. Two of the brands - "Sanetta" and "Eat Ants" - are also sold in the 120 sqm store in the Ingolstadt City Arkaden. The brand DNA was the basis for the natural shop design chosen by architecture office Hahn und Hahn. The brand is presented in an intuitive way. The project was executed by Heikaus Raumgestaltung from Mundelsheim in only 4 working days.

For "Sanetta", the brand characteristics of "casual, natural, full of life and clear" were translated into colours and shapes that are just as suitable for the "Eat Ants" features of "generous and casual".

The architects chose bright colours and natural materials, combined and worked with great detail. Functional display walls with many crème-coloured shelves and hangers are lined in chestnut veneer to present the goods perfectly. Free-standing stainless steel-rod furniture and display cases in the same design and light-coloured wood emphasize the colourful collection. Logo blinds at the back wall modules prominently display the "Sanetta" and "Eat-Ants" logos, which are also included on printed and painted wooden balls placed throughout the store.

The shop concept is as flexible as it is functional, to guarantee strict compliance with the corporate design by all trading partners. For this reason, the whole selection of furniture is set up in module elements that can be combined freely.